It’s Who You Know, Not What You Know. – Tip 24


I don’t want to get you down but it is who you know not what you know. Before you stop reading, let me let you in on a little secret…YOU can know anyone of influence that you want with a little effort.

That’s right the one part of the expression that people often don’t get or understand. Anyone can get in touch with anyone.

If you want to get to know someone then just simply get interested in them. You may not be able to get an appointment with them right away so just work your way to the top.

A great book to teach you some pointers is “Never Eat Alone” by Keith Ferrazzi

Tell me about a time that you networked your way to someone that you wanted to meet.

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